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Canada Unveils New Tourism Growth Program



Canada’s regional development agencies will deliver $108 million over three years to support tourism projects across the country

Tourism is a cornerstone of Canada’s economy. The tourism sector creates opportunities in communities across this country, supporting almost two million jobs and contributing some $38 billion to Canada’s GDP in 2022. After suffering some of its worst years in history, Canadian tourism is poised to grow significantly; experts predict that its contribution to our economy will continue to increase substantially. The ambitious Federal Tourism Growth Strategy targets a 40% increase of tourism sector’s contribution to Canada’s GDP by the end of the decade. That is why the Government of Canada is working to help Canadian tourism grow and bring more visitors to our shores.

The Honourable Soraya Martinez Ferrada, Minister of Tourism and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec, today launched the new Tourism Growth Program (TGP). With $108 million in federal funding, this program will invest in Indigenous and non-Indigenous communities, small businesses, and not-for-profits, helping them grow and positioning Canada as a destination of choice.

Canada’s seven regional development agencies will deliver the program’s funding directly to businesses and other organizations over the next three years, supporting projects to help more domestic and international visitors discover all that Canada has to offer. The projects will also align with the new Federal Tourism Growth Strategy-supporting sustainable tourism, outdoor experiences, Indigenous tourism, seasonal expansion, and tourism in rural and remote areas-with the goal of diversifying regional economies and spurring economic growth.

Promoting Indigenous tourism is an important part of the Tourism Growth Program, with 15% of funds reserved for it. Indigenous tourism creates jobs and opportunities in communities across the country, which is why the Government of Canada is working with First Nations, Inuit and Métis to encourage its growth. Indigenous tourism also sets Canada apart as a tourism destination for visitors from around the world. Most importantly, Indigenous tourism plays an important role in accelerating self-determination for communities and advancing reconciliation.

The Tourism Growth Program is one of the many ways in which the Government of Canada is helping the tourism industry to grow and thrive. Last week, Minister Ferrada announced the launch of the Indigenous Tourism Fund’s Micro and Small Business Stream, which will provide $10 million in direct support for Indigenous tourism operators. Additional supports for the industry include the $500 million Tourism Relief Fund established during the pandemic, increases in funding to Destination Canada, support for major international events like the 2026 FIFA World Cup, investments in the Trans Canada Trail, and partnerships with other governments and the private sector to help enhance tourism offerings and welcome more visitors to our country.

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