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Lottery Market size is set to grow by USD 211.8 billion from 2024-2028, Increasing penetration of online lottery boost the market, Technavio



NEW YORK, June 7, 2024 /PRNewswire/ — The global lottery market size is estimated to grow by USD 211.8 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  7.5%  during the forecast period. Increasing penetration of online lottery is driving market growth, with a trend towards adoption of advanced technologies by lottery operators. However, stringent regulations on lottery in various regions  poses a challenge. Key market players include Agento N.V, Arizona Lottery, Berjaya Corp. Berhad, Camelot UK Lotteries Ltd., China LotSynergy Holdings Ltd., Colorado Lottery, Florida Lottery, Gaming China, Georgia Lottery Corp., International Game Technology plc, INTRALOT SA, Jumbo Interactive Ltd., Lotto NZ, Maruhan Co. Ltd., New York State Gaming Commission, Scientific Games LLC, STRATACACHE, Tabcorp Holdings Ltd., The California State Lottery, and The Hong Kong Jockey Club.

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Lottery Market Scope

Report Coverage


Base year


Historic period

2018 – 2022

Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 7.5%

Market growth 2024-2028

USD 211.8 billion

Market structure


YoY growth 2022-2023 (%)


Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 37%

Key countries

US, China, Italy, France, and Spain

Key companies profiled

Agento N.V, Arizona Lottery, Berjaya Corp. Berhad, Camelot UK Lotteries Ltd., China LotSynergy Holdings Ltd., Colorado Lottery, Florida Lottery, Gaming China, Georgia Lottery Corp., International Game Technology plc, INTRALOT SA, Jumbo Interactive Ltd., Lotto NZ, Maruhan Co. Ltd., New York State Gaming Commission, Scientific Games LLC, STRATACACHE, Tabcorp Holdings Ltd., The California State Lottery, and The Hong Kong Jockey Club

Market Driver

The global lottery market is undergoing significant changes due to technological advancements. Vendors are focusing on enhancing the customer experience through social interaction, faster game speed, and improved graphics. Virtual Reality (VR) and Artificial Intelligence (AI) are being utilized to offer a more realistic experience and analyze consumer behavior.

Omnichannel strategies, personalization, and ad-hoc targeting are key differentiators. Big data and IoT devices are transforming customer engagement and predicting trends. Digital currencies and IoT devices are expected to create growth opportunities in China. 

The lottery market is currently experiencing significant growth, with numerous players and processes involved. Betting and procuring lottery tickets are common practices in this industry. The use of technology, such as digital platforms and apps, is a trending development. These platforms offer convenience and ease of access to lottery games for customers.

Additionally, lotteries are expanding their reach through various channels, including online and offline methods. The digitalization of lottery processes has led to an increase in transactions, especially during the pandemic. Customers can now purchase tickets from anywhere, at any time. Furthermore, lotteries are offering more games and prizes to attract and retain customers. Overall, the lottery market is thriving, with continuous innovation and growth. 

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Market Challenges

•         The lottery industry is heavily regulated due to its social responsibility and revenue generation for public causes. Many countries grant monopolies to government-owned entities or private companies with strict contractual terms. In Europe, most countries reserve lotteries for monopoly operators. China and Taiwan have sports lottery monopolies. The US states manage official lotteries for public benefits. Long-term contracts, ranging from 5-10 years, limit market entry and growth during the forecast period.

•         The lottery market faces several challenges in the modern business environment. Onlineness and encryption are crucial elements in the industry, ensuring secure and convenient transactions for customers. On the other hand, competition from numerous numbers and blockchain-based lotteries poses a significant threat. Prizes and discounts are essential tools to attract and retain customers.

•         However, maintaining a secure and fair system is a challenge. Additionally, regulations and laws differ from country to country, adding complexity to the business. Lastly, technology upgrades and digital transformation are ongoing requirements to stay competitive. Overall, the lottery market requires a strategic approach to address these challenges and thrive in the evolving business landscape.

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Segment Overview 

  1. Platform 
  • Type 
    • 2.1 Terminal-based games
    • 2.2 Scratch-off games
    • 2.3 Sports lotteries
  • Geography 
    • 3.1 North America
    • 3.2 APAC
    • 3.3 Europe
    • 3.4 South America
    • 3.5 Middle East and Africa

    1.1 Offline-  The offline lottery segment dominated the global market in 2023 due to its extensive reach and consumer awareness. Most offline lotteries are government-run, and the growing disposable income of consumers fuels sales. Traditional lottery purchases offer safety from online fraud and cater to diverse demographics. Vendors expand reach through new sales strategies and retail partnerships. However, the offline segment’s geographic limitations drive the popularity of online lotteries, leading to a significant reduction in the offline segment’s market share during the forecast period.

    For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

    Research Analysis

    In the dynamic and evolving lottery market, banking security and technology play a pivotal role in ensuring the reliability and integrity of transactions. With the shift to digital platforms, online encryption becomes essential to safeguard customers’ personal and financial information from cybercrime. The lottery industry offers various forms of games, including draw-based and low-odds processes, catering to a vast number of footfalls.

    Graphical user interfaces enhance the gaming experience, making it more engaging and accessible for winners. Online gambling and lottery platforms provide convenience and flexibility, allowing customers to purchase lottery tickets for games like Lotto and number games from anywhere, at any time. The reliability and security of these platforms are crucial to maintain the trust and confidence of customers, ensuring a fair and transparent drawing process for winning prizes.

    Market Research Overview

    The lottery market is a thriving industry that offers excitement and potential wealth to participants through random selection processes. Lotteries involve the sale of tickets or shares, with prizes awarded based on the outcome of a draw. Various types of lotteries exist, including number games, instant win games, and daily games. The lottery market is known for its ability to generate significant revenue, with many governments and organizations relying on lottery proceeds for various purposes.

    Lotteries can be conducted at the local, regional, national, or international level, and often involve large jackpots that attract a large player base. The lottery market also offers various features to enhance the player experience, such as multiple draws, bonus balls, and secondary games. Lotteries provide an accessible form of entertainment and the chance to win substantial prizes, making them a popular choice for people around the world.

    Table of Contents:

    1 Executive Summary
    2 Market Landscape
    3 Market Sizing
    4 Historic Market Size
    5 Five Forces Analysis
    6 Market Segmentation

    • Platform
    • Type
      • Terminal-based Games
      • Scratch-off Games
      • Sports Lotteries
    • Geography
      • North America
      • APAC
      • Europe
      • South America
      • Middle East And Africa

    7 Customer Landscape
    8 Geographic Landscape
    9 Drivers, Challenges, and Trends
    10 Company Landscape
    11 Company Analysis
    12 Appendix

    About Technavio

    Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

    With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


    Technavio Research
    Jesse Maida
    Media & Marketing Executive
    US: +1 844 364 1100
    UK: +44 203 893 3200
    Email: [email protected]

    SOURCE Technavio

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