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Niverville business gains spot in exclusive conference in Toronto

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A Niverville based business gained a spot in an exclusive conference in Toronto last week after beating out 100 competitors from across the country.

“It was really incredible. One of my bucket list goals for the business has been to work with Jillian Harris and her team in some sort of compacity. She is a real big champion of locally owned Canadian brands, women owned brands, and eco-friendly brands, so I knew that if we could in some way shape or form work with her that it would really help grow our brand,” said SOAK Bath Co. owner Candace Alarie.

“The fact that we had actually got in and this had been a goal since 2020 was really incredible to just be able to get one of those bucket list items checked off for the business.”



Vicki Bartel Photography

SOAK Bath Co. is a handmade luxury bath and body brand based in Niverville. A local team of women make each of their products from scratch with all-natural, vegan-friendly ingredients. SOAK’s bestselling soap bars are labelled with plantable seed paper labels – so you can plant the soap labels and they’ll grow into wildflowers.

SOAK Bath Co. was selected as one of seven vendors to participate in an intimate pop-up market called Academy in the City, which was hosted by Harris’ Jilly Academy. Harris is of Love It or List It Vancouver fame and is now a social media influencer on Instagram. She promotes female headed companies and environmentally sustainable brands.

Since 2019, SOAK Bath Co. makes handmade, luxury bath and body products from all-natural, vegan-friendly ingredients. The labels are plantable with wildflower seeds embedded into the paper.

“Since I was a kid, I’ve always wanted to start my own business. My parents were entrepreneurs and I just saw the lifestyle that they were able to get from having their own business. I knew it was something that I wanted to do in the future I just didn’t know what the business would be,” said Alarie, who holds a bachelor of commerce degree from the University of Manitoba.

She got the idea to start a bath and body business while trying to deal with her eczema. She found certain ingredients were beneficial to her skin and slowly the brand grew to where it now employs seven people.

Alarie uses her marketing skills to promote her brand across Canada and now she’s looking to expand further into the U.S. She primarily uses social media, such as Facebook and Instagram to promote her business. Her 14,800 Instagram followers can see new products and keep up to date on what the brand is doing and her ads regularly appear on Facebook. She also goes to trade shows where she can sell wholesale to retailers, such as Oakridge Greenhouse just outside of Steinbach, and she attends craft fairs.


Submitted 

SOAK Bath Co. founder and CEO Candace Alarie stands next to Jillian Harris of Love It or List It Vancouver who hosted the Academy in the City event in Toronto. SOAK Bath Co was selected as one of seven vendors to participate in an intimate pop-up market at Academy in the City. SOAK was selected to showcase its products from a pool of more than 100 applicants across Canada.
Submitted

SOAK Bath Co. founder and CEO Candace Alarie stands next to Jillian Harris of Love It or List It Vancouver who hosted the Academy in the City event in Toronto. SOAK Bath Co was selected as one of seven vendors to participate in an intimate pop-up market at Academy in the City. SOAK was selected to showcase its products from a pool of more than 100 applicants across Canada.

A part of her marketing is being eco-friendly and aside from the plantable labels, she also repurposes off-cuts of the soap making process by selling sample kits and making what she calls stained glass soap (where shreds of different coloured bars are repoured into a mosaic).

“When I was developing the line, I was trying to figure out how to make something that was kind to your skin and kind to the planet. And really being eco-conscious and making sure that whatever we put out there can either be reused or have no environmental footprint what’s so ever.”

What drives Alarie is the freedom and flexibility she gets from owning her own business. She loves creating new concoctions and getting ideas from her team.

“I have the autonomy to decide what direction we take the business, what new products we launch, and get the feedback from the team and from our customers. And being able to create new things and not really have that feeling of someone telling me what to do. I love the freedom in my creativity.”

Alarie encourages people to check out her products in person at Oakridge. For those who can’t, you can visit her website at cksoakbathco.com.


Vicki Bartel Photography


SOAK Bath Co. founder and CEO Candace Alarie
Vicki Bartel Photography

SOAK Bath Co. founder and CEO Candace Alarie

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