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Toronto WNBA team arrives at ‘critical moment in history’ for women’s sports: expert

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By Canadian Press

May 23, 2024 | 10:29 AM

TORONTO — Experts say the entrance of a professional women’s basketball team to the Toronto sports landscape creates new opportunities to capitalize on long pent-up demand from local fans.

The WNBA announced Thursday that Toronto’s new team — the first in Canada — will tip off in 2026, playing its home games at the 8,700-seat Coca-Cola Coliseum.

Tandy Thomas, a marketing professor at Queen’s University’s Smith School of Business, says the team’s establishment comes at a “critical moment in history” for the growth of women’s sports.

She says local audiences have proven they’re interested in watching the recently launched Professional Women’s Hockey League or cheering on the Canadian women’s soccer team, while the mania surrounding WNBA rookie Caitlyn Clark has helped fill arenas south of the border.

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